Police's 'superior strength' reputation
Police's 'superior strength' reputation
Police was placed seventh out of 31 government departments and agencies in Colmar Brunton's inaugural Public Sector Reputation Index, launched in Wellington this morning.
Police had an overall index rating of 110. Scores above 105 are classed as ‘Superior Strength’ under the RepZ framework developed by Colmar Brunton's parent company Millward Brown and used in 40 countries.
Police Commissioner Mike Bush said the result was a vote of confidence in the men and women who staffed New Zealand Police.
“We already know from the independently-run Citizens Satisfaction Survey that New Zealanders have consistently high levels of trust and confidence in their police service,” he said.
“The reputation index is another tool that allows us to measure how we're perceived by the public and it’s great to see that we're ahead of the game in almost every area that's measured.”
The index was based on online interviews with 2000 people between November and December last year.
It benchmarked organisations against the four pillars that drive reputation - leadership and success, social responsibility, trust and fairness. Each of the pillars has a subset of attributes that influence the overall result.
Police outperformed other agencies in the trust and social responsibility pillars, and was well ahead of the norm in all but three of the 21 attributes across all pillars.
Areas where Police did particularly well included providing effective services, being a positive influence on society, honouring the principles of the Treaty of Waitangi, being trustworthy and treating employees well.
The New Zealand Fire Service headed the index with an overall rating of 129, followed by the New Zealand Customs Service (115) and the Energy Efficiency and Conservation Authority (112).