Shooting Kiwiana

Palmerston North Forensic Photographer, Rob Sorensen, has been on a photographic mission with friend and fellow photographer, James Price.

The pair had 60 days to capture 25 images in a project titled ‘From New Zealand with Love ...’ as part of centennial celebrations for Swedish camera-maker Hasselblad.

Rob and James undertook the project as a joint venture and have the added distinction of being among just five photographers worldwide to take part.

They shot images of Kiwiana and its influences on beauty, fashion and passion over a two-month period, finishing in mid-August.

“Despite being in the middle of one of the coldest winters the country has seen for several years, we got out there and did the shoots in the local environment,” says Rob.

James made the project application and the pair were stunned to learn they had been chosen from among thousands of entries.

“We were itching to tell people, but we didn’t till we had the contract signed in black and white,” says Rob.

Hasselblad, described as the Rolls Royce of camera equipment, provided them with a $50,000 digital camera for the project.