Police can now confirm two people died in the two-car crash on SH3/Devon Road, near Waitara last night.
Police were called to the crash between Raleigh Street and Richmond Road shortly after 10pm.
The sole occupants of both vehicles died at the scene. Police are still working to notify their next of kin.
SH3 was closed for several hours while a scene examination was carried out and the vehicles were removed.
The Serious Crash Unit is investigating and Police want to talk to anyone who saw a blue Mitsubishi Diamante travelling towards Waitara from the New Plymouth direction prior to the crash.
Anyone with any information should contact New Plymouth Police on 06 759 5500.
Issued by Police Media Centre