Tuesday, 22 June 2021 - 10:02am

People of Police: Jess, Social Media Manager

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People of Police logo with two photos of Jess, the social media manager for New Zealand Police, on a dark blue background

Inspired by the Humans of New York photoblog, we’re showcasing some of the incredible stories and experience of people throughout our organisation.

Jess, Social Media Manager

I was hesitant about sharing myself on here given everybody compliments me (us) daily on my nice #dadjoke, or takes digs at the “millennial tween” in charge of the police social media! I was starting to enjoy the mysterious aspect of my job but the cat’s (or floof’s) out of the bag now!

I’m a mum of two and when I am not making memes, engaging with our communities, or reading messages (which are good and bad), I really enjoy photography – hence this series, being able to combine two of my passions.

I am the Social Media Manager at New Zealand Police. I have led the Police social media response to major events such as the March 15 terrorist attack, the eruption of Whakaari/White Island and Covid-19.

As well as ensuring the public are kept informed, I have created a human voice for New Zealand Police.

I am known for my humorous content, pushing the boundaries and setting up many a viral meme. My introduction of #fridayfloof continues to be a fan favourite.

I’ve been with Police for almost four years and I love it. No two days are the same. I occasionally refer to myself as a digital responder because sometimes things break on social media and we need to react quickly. We see and read some awful things but knowing we can play a part in stopping harm or getting somebody the help they need is extremely fulfilling.


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 Poeple of Police: Katarina

Click here to see more People of Police.