New Zealand Police has released the latest video as part its ongoing “Do You Care Enough to be a Cop?” recruitment drive.
This follows two other social experiment videos which went viral on social media within hours.
This latest one shows an obviously drunk man attempting to get on his scooter outside a pub and records the responses of passers-by. Did anyone care enough to stop him?
The latest clip can be viewed here: NZ Police Recruitment (link is external).
In the first video, a young boy in a busy city street was filmed eating out of a rubbish bin, with a range of reactions from real life passers-by.
The first one can be found here: NZ Police Recruitment (link is external).
In the second video, a man seemingly in pain is lying down on the pavement as people walk past. The video was designed to challenge our perceptions – the man could be someone who has maybe had too much to drink, or he could be passed out due to a medical condition. Out of 100 people who were filmed walking past, 21 stopped to check on him.
The second one can be found here: NZ Police Recruitment (link is external).
The videos reached millions of people worldwide. The NZ Police Recruitment Facebook page is currently the most engaged New Zealand non-media page – with more than 440,000 people sharing, liking and commenting on its content in May 2016.
“We are looking for people who care about the people in their communities,” says Deputy Chief Executive Public Affairs Karen Jones.
“In particular, we want people who care enough to make a difference.”
The recruitment campaign is aimed at 18 - 29 year olds, and in particular Maori, Pasifika, Chinese, Indian, Latin American, African and Middle Eastern people so we better represent the diverse communities we serve.
“This first stage of the campaign is about raising awareness but already we’re seeing more people engaging with our recruitment site and initiating the application process.”
New Zealand Police want to recruit 400 new officers this year.
Five social experiment scenarios have been carried out. As before, it’s not Police's intention to highlight the individuals who did not stop, so features are blurred.
ENDS
Police media contact: Josie Cochrane, josie.cochrane@police.govt.nz