Reach the Beach - new board game from Police and ACC

New Zealand Police and ACC have created a family friendly board game to encourage safer journeys on our roads over summer.

To "reach the beach" safely, players take turns rolling a dice as they drive through a range of road side challenges. When a player lands on a square showing good driving behaviour they get to move forward. Conversely, you get penalised for landing on squares with bad behaviour. For example "Are everyone's safety belts buckles? Ready to Go! Move forward 3" or "You checked your phone while driving. That's silly! Move back 6".  

National Manager Road Policing Manager Superintendent Carey Griffiths says staff will start handing the game out to passengers at the Interislander Ferry terminal on Friday 27 December.  Police officers will also be distributing the limited edition game as part of regular community activities and during checkpoints throughout the country.

"ACC have partnered with Police in a national campaign to make the driving public aware that there will be no tolerance for speeding this summer. The Reach the Beach board game is a fun way to get other road safety messages out to travelling families. The goal is to start conversations about road safety and to help prevent deaths and injuries on the road." Carey says.

The game illustrates that people's choices on the roads around speed, alcohol, wearing safety belts, following distance, and fatigue levels affect the whole family and the people you share the road with.

Superintendent Cary Griffiths says "Most road safety issues are easy for children grasp, but are sometimes forgotten by adults. Children can be powerful influencers and we hope that by playing this game, families will find these messages harder to ignore."

Media advisory: There will be a photo opportunity from 1345 to 1415 at the Wellington Interislander ferry terminal on 27 December 2013

NZ Police – Contact Campbell Moore 021 192 2909

ACC - Stephanie Melville 027 493 6858  

Download the artwork here