We Want You Here For Christmas campaign - Media Standup

New Zealand Police and the NZ Transport Agency’s message to road users is simple – drive safely, we want you here for Christmas.
 
More people have been killed on our roads this year than any year since 2010, and many others have been left with life-long injuries. These tragedies impact not only on those killed or injured, but on their friends and family as well.
 
NZ Police and the NZ Transport Agency want to help prevent this harm in the lead up to Christmas through positively influencing the mind-set and behaviours of New Zealand road users.
 
On 1 December we are launching We Want You Here for Christmas – a national road policing operation aligned with a joint Police/NZ Transport Agency social media campaign. It focuses on four main contributors of road trauma – going too fast for the conditions, unrestrained vehicle occupants, impairment (such as fatigue and alcohol), and distractions (such as using a cell phone).
 
The launch will kick off with the first of a series of four social media videos in the morning and a drink driving operation in the evening, which Police’s pirihimana car will be at.
 
Media are invited to attend the operation, details as follows:
 
Time: 6:30pm Friday 1 December: Media standup and Q&A with New Zealand Police National Manager for Road Policing Superintendent Steve Greally and NZ Transport Agency Senior Manager, Strategic Interventions Lisa Rossiter.
 
Location: Briefing will take place around the parking outside Big Mac’s Slab Furniture, adjacent to Palmers Garden Centre off Ulric St, Plimmerton. 
 
Requirements: If you want to film on and around the road at the checkpoint site while vehicles are being stopped, reflectorized clothing must be worn.
 
RSVP: Please confirm intentions to attend via email to Philippa.Ormrod@police.govt.nz. Please also provide contact details so that you can be advised of any changes to the programme.
 
ENDS
 
Issued by Police Media Centre.