Friday, 22 January 2021 - 4:04pm

Registration plates encourage drivers to SLOWDN

2 min read

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Personalised plates urge drivers to check their speed and slow down

The Wellington District Road Policing team is using personalised registration plates to encourage drivers to check their speed and slow down heading into the long weekend.

As drivers prepare to travel this Wellington Anniversary weekend, Wellington District’s Road Policing team wants to remind drivers to slow down and drive to the conditions.

Speed is the single biggest determinant in whether someone walks away from a serious road crash or is carried away. Less speed means less harm.

The message of the SLOWDN plates is simple – slow down – and it is extremely effective when seen by drivers.

“If we can slow people down, we are giving them a far better chance of arriving alive,” says Peter McKennie, Acting National Manager Road Policing.

Our role is prevention and enforcement and our staff are out every day and night encouraging drivers to behave responsibly on the roads to ensure they and other road users arrive alive.

“Travelling at a safer speed that is suitable for the conditions enables drivers to respond safely if something unexpected happens.”

Wellington Road Policing Manager Inspector Wade Jennings says anything we can do to reduce road trauma and get the message through to drivers is worth it.

“The personalised plates provide another way to promote safer roads,” he says.

Wellington’s Road Policing team got the idea after seeing the personalised plate FIREYZ – Fire Wise – on a crash-attending fire truck. SLOWDN was decided to be the best message to change driver attitudes and behaviours towards speed.

Speed is a contributing factor to a third of fatal crashes.

Road Policing teams throughout New Zealand will continue to focus on making a difference to RIDS - restraints (seatbelts and child safety seats), impairment (alcohol, drugs and fatigue), distractions (including mobile use), and speed.

Police partners with Waka Kotahi (NZ Transport Agency) and the Ministry of Transport to deliver the Road to Zero Strategy for 2020-2030. It sets out our vision for a New Zealand where no one is killed or seriously injured in road crashes.

The SLOWDN plates are currently on a Serious Crash Unit vehicle, pictured above.